Want
Morning run at the trail
A future you chose.
FailFee
The habit builder that actually holds you accountable.
Membership unlocks the app. Real stakes on short deadlines keep you honest — a $5–$100 Stripe hold, then a photo. Follow through and the money stays yours. Flake, and it becomes the fee.
- Monthly or yearly membership
- $5–$100 Stripe hold
- Photo proof
$5–$100
You pick the stake
Photo proof
No honor system
5d 12h
Hard deadline
Pass or pay
Two endings. No third.
How it works
01 / 05
Name one thing you actually want
Write it so a stranger could tell if you did it. Vague goals fail. Specific ones get done.
02 / 05
Put money on missing it
Authorize $5–$100 on the card. Stripe holds it. Nothing is charged yet — but flaking now has a price.
03 / 05
Lock a deadline you cannot snooze
Once the hold clears, the contract is live. Max 5 days 12 hours. No renegotiating at 5:59.
04 / 05
Prove it. A photo, not a checkbox
Upload a photo that matches the evidence you described. No honor system. If you cannot show it, it did not happen.
05 / 05
Keep the money — or fund the fee
Pass review and the hold is released. Miss the deadline or fail the check and the stake is captured. Two endings. No third.
Toward the goalAway from the loss
Don't want
$25 captured
A fee you refuse to fund.
Contract locked
Deadline: 5 days 12 hours
Both engines share one clock. No renegotiating.
Evidence
Photo at the trailhead
If you cannot show it, it did not happen.
Pass
Keep the $25
Hold released.
Fail
Pay the fee
Stake captured.
Pricing
Membership is required. Then you stake.
FailFee is not free to use. A monthly or yearly membership unlocks the app. After that, each contract is a separate $5–$100 hold — released if you follow through, captured if you miss.
Monthly
€9 / month
Unlocks the app. Cancel or switch anytime from billing.
Yearly
Recommended€90 / year
Save 17% vs monthly
Unlocks the app. Cancel or switch anytime from billing.
$5–$100
Per contract, on top of membership. You set the number. Nothing is captured unless you miss.
01 / 03
Authorize $5–$100
Stripe places a manual-capture hold on your card. Nothing is charged yet — it is an authorization, not a payment.
02 / 03
Prove it
Upload a photo that matches the evidence you described. No checkbox. No honor system.
03 / 03
Release or capture
Pass review and the hold is released. Miss the deadline or fail the check and the stake is captured. Two outcomes. No third.
Membership is required to use FailFee. Then stake $5–$100 per contract. Deadline at most 5 days 12 hours. No cancel after authorize. Holds run on Stripe.
The goal
A win you can see
One commitment. One deadline. One picture that would prove it. Start there — not with a 90-day streak.
The cost
A fee you refuse to pay
Wanting it is not enough. FailFee adds the part habit apps skip: a real economic downside if you flake.
The check
Proof that cannot lie
Vision AI scores the photo against your contract. Ambiguous cases can go to a human. If you cannot show it, it does not count.
Why it works
Willpower is cute. A hold on your card is not.
Habit trackers sell the carrot and hope you stay hungry. FailFee puts a cost on flaking — then demands a photograph so you cannot fake the win.
Examples
One photo. Here are five contracts that work.
Vague goals fail review. Name an outcome a stranger could verify, attach a stake you refuse to pay, and take the picture before the clock runs out.
Sleep$20 at risk
Wake before six
Be out of bed with a picture that proves the morning started.
Proof. Coffee next to a clock, or the sunrise — uploaded before 6:00.
Work$50 at risk
Finish the 2,000 words
A draft that exists by Thursday, not another night of promising you will start.
Proof. Photo of the document with the word count in frame.
Home$30 at risk
Clean your room
A made bed and a floor you can actually see.
Proof. Photo of the whole room after it's done.
Admin$15 at risk
Inbox to zero
Nothing unread lurking by Friday at five.
Proof. Photo of the empty inbox screen.
Triathlon$25 at risk
Sign up for the triathlon
A screenshot of the registration confirmation.
Proof. Screenshot of the registration confirmation.
Is this for you?
Straight talk before you put money on the line.
FailFee is for you if
- You keep breaking the same short commitment
- A checkbox has not been enough
- You want a real cost on the other side of the deadline
- You can prove it with a photo (or Strava) in under 5½ days
Skip it if
- You want a 90-day plan with snooze buttons
- You need to cancel after the hold is live
- You want an honor system, not a photo
Put money on one commitment.
Pick the thing you keep postponing. Authorize a stake you do not want to pay. Show the photo. Keep the promise — because the alternative costs you.
Start membershipFAQ
Straight answers before you authorize a hold.
No cancel after authorize. Photo proof or pay. Membership to get in.
What is FailFee?
A habit builder with real accountability. Membership unlocks the app. Then you name a goal, authorize a $5–$100 Stripe hold, and submit photo proof before the deadline. Follow through and the hold is released. Miss it and we capture the stake.
Why does putting money at risk work?
Wanting the outcome is not always enough. A card hold you refuse to lose is a cost you can feel. FailFee makes that cost real — then checks a photo so you cannot fake it.
When do you charge my card?
We place a hold when you start. Nothing is captured yet. Pass review and the hold is released. Miss the deadline or fail review and the stake is captured.
Why is the deadline capped at 5½ days?
Card holds expire. 5 days 12 hours leaves a buffer so we can still release or capture the stake when the contract resolves.
What counts as proof?
A photo. No checkboxes, no honor system. You describe what the photo should show when you write the contract. If you cannot show it, it does not count.
How does the AI decide pass or fail?
Vision AI scores the photo against your contract. Staged shots and mismatches fail. Ambiguous cases can go to a human. High-confidence fails still cost you the stake.
What if I miss the deadline?
No photo by the deadline means the contract fails and the hold is captured. No extensions.
Can I cancel after I authorize the hold?
No. Once the hold is authorized, the contract is live. The only ways out are passing photo proof or paying the fee.
Is there a membership?
Yes — membership is required to use FailFee. Choose monthly or yearly. That is separate from the $5–$100 stake you authorize on each contract. Pass and the hold is released. Fail and that stake is captured. Cancel or switch plans anytime from the billing portal.